Whether your goal is to draw in casual passersby or increase online sales, having a well-planned (and well-executed) marketing strategy is key to wooing more customers. But before you get fancy ...

The objective of this course is to introduce students to the principles and concepts of marketing, and to provide students with a framework to investigate how these principles and concepts can be used ...

The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing ...

We know, however, that as a set of fundamental principles of marketing, the following seven simply work. So, to elevate your marketing—improve performance and impact—make sure you're ticking all these ...

As you embrace new technologies and methodologies, remember that the art of crafting compelling, persuasive messages remains ...

In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler, Maslow" has long been the Holy Trinity of pharma ...

Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques. It equips readers with the knowledge to ...

On August 14, 2024, the Federal Trade Commission (FTC) published its latest rule in the federal register, after almost two ...

The associate degree in marketing is designed to provide a solid foundation in business principles and practices. Plus, when you complete the program, you have the option to seamlessly transfer 60 ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

What are the Basic Principles of Marketing? So you want to do marketing. You’ve got to know the rules, but what are they? On our web site we try to give you the ideas you need to do marketing, but ...

Experience the eBook and the associated online resources on our Higher Education website. Principles of Integrated Marketing Communications explains the principles and practice of implementing ...